PASS Coalition Commends the FTC for Timely Implementation of the INFORM Consumers Act, Establishing a Comprehensive Federal Law for Consumer Protection
Washington, DC – Today, the Coalition to Protect America’s Small Sellers (PASS) commends the FTC for publishing guidance ahead of the June 27, 2023 effective date for implementation of the Integrity, Notification, and Fairness in Online Retail Marketplaces for (INFORM) Consumers Act. This guidance marks a significant step forward and should signal to state legislatures that this comprehensive federal law provides a necessary foundation for safeguarding American consumers across the country.
The PASS Coalition recognizes the FTC’s dedication and efficiency in meeting this deadline, which demonstrates its commitment to protecting consumers from bad actors online. The timeline set by Congress was an ambitious task for the FTC, requiring extensive coordination and collaboration to publish this important guidance in a tight window.
As PASS stated when signed, this law will bolster the strengthened relationship between marketplaces, retailers, and law enforcement to ensure that criminals and illegitimate online businesses cannot hide online. As always, our members will continue to work with state and federal authorities and our retail partners to stop individuals who try to misuse online platforms to harm consumers.
Online marketplaces provide opportunities for small businesses and individual entrepreneurs to reach a global consumer base, create jobs, and foster economic growth. “We believe INFORM’s comprehensive approach sufficiently covers the necessary consumer protection measures, and makes additional state-level legislation redundant” said Chris Lamond, Executive Director at the Coalition to Protect America’s Small Sellers. “We are confident that the law will significantly enhance consumer awareness, trust and confidence in online marketplaces,” added Lamond.